Some stakeholders, and even product owners, are under the misapprehension that release planning is a zero sum game. They attempt to use power and confrontation to gain the upper hand in negotiating a release plan, rather than rationally prioritising features and stories. When asked to prioritise, they will insist that their plan is “all or nothing” and that all features possess equal business value.
Royal Cod prioritisation and release refactoring derive a rational prioritisation even if all features have the same business value. Once a zero sum gamer realises that prioritisation will happen whether they participate or not, they generally discover, correctly, that it’s in their interests to estimate business value.